About Course

This program is designed to provide participants with the essential skills and
strategies to excel in the competitive field of sales and marketing. It focuses on a
comprehensive approach to market analysis, customer segmentation, and effective sales
techniques. The program also emphasizes the use of digital tools for branding, promotion,
and customer relationship management, enabling participants to build strong marketing
strategies and optimize sales performance.
Key Areas Covered:
• Market Analysis & Customer Segmentation
• Digital Marketing & Branding
• Sales Techniques & Promotional Strategies
• Customer Relationship Management (CRM)
• Sales Forecasting & Marketing Analytics
• AI Tools in Business Development
• Effective Deal Closing Strategies
• Negotiation Skills
• Staff Allocation Strategies

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